Venna

Project: Brand and launch
Scope: Identity, art direction, site, film
Deliverables: Symbol, visual world, site and inner pages, launch film

For Venna, we started from one image: an open field, a desk and a computer. From it we made the symbol, the site and the launch film.

Brand

We drew a symbol and a field.

We drew the symbol and chose one setting for the whole brand: the open field.

One world, no stock imagery: every brand piece comes from the same field and the same late-afternoon light.

Site

We designed and coded the site.

From the hero that becomes a window to the protocol diagram, the film's field is the site's backdrop.

The live site, browsed in real time.

Site screens10

The site hero shrinks into a window over the field

Protocol diagram drawn over the aerial view of the field

Interactive demo: pick a modality and watch the request

A fold about the edge network, with the field seen from above

As you scroll, the hero photo shrinks into a window between the two words of the headline, and the protocol is drawn over the same field from above. We built the transitions into the site.

Venna site on mobile: the hero becomes a window

The same field in the film, the brand and the code.

Film

We made the launch film.

“The Second Machine Age”: one man, one desk and one field, until the idea behind Venna fits in 53 seconds.

The Second Machine Age, 53 s.

Film still: the Venna product generating an image of the field

We designed the product screens into the film, with the same field inside them.

See the live site

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