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Sesh Markets

Project
Brand and launch
Scope
Art direction, identity, interface, film
Deliverables
Visual system, animated interface, treatment, concept art, film
Sesh Markets cover: the profile symbol over the gradient dot pattern

For Sesh, we started from one idea: positions that meet. From it we made the symbol, the pattern, the sign-in screen, the film treatment, the character and the launch film.

Identity

We drew a symbol of encounters.

We drew a speaking profile and a pattern of dots that pull together and merge. The same system runs the cover, the banner and the sign-in screen.

Sesh symbol: a gradient profile at the center of the pattern

Product

We set the pattern in motion.

We carried the pattern into the app's sign-in screen, with dots moving around the login.

The app's sign-in screen, screen-recorded.

From the symbol to the sign-in screen, one system.

Treatment

We wrote the film before we made it.

The treatment sets the concept, metaphor, arc and promise, slide by slide, before the first shot.

Film poster: an astronaut on a subway platform, “Your positions say who you are”

Film treatment04

Treatment slide: the concept, positions becoming identity
Treatment slide: visual metaphor, not explanation
Treatment slide: the narrative arc to the party
Treatment slide: the brand promise

Character

We built Levron, from face to set.

From concept art to video: portrait, expressions, face and wardrobe in three views, the set and a video profile.

Levron in a blond wig and suit, on the set with posters, under the title Concept art

Levron, concept art05

Levron expression study
Levron full body in three views
Levron face in three views
The character without the wig, in three views
Character set in isometric view

Levron Williams, video profile, 17 s.

Film

We made the launch film.

“Your positions say who you are”: people wear what they believe on the subway, in the car and on the street, until they all meet at the same party.

Your Position Is Showing, 50 s.

Closing poster: boots on the lawn, “Sesh Markets is where they meet”
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