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Munchies

Project
Crypto app
Scope
Art direction, characters, illustration, UI/UX
Deliverables
Characters and animations, icons, posters and stories, landing page, app interface
Munchies illustration: a purple monster surrounded by coins, cash and characters

For Munchies, we started from one idea: a menu instead of a chart. From it we designed the dishes that became characters, the illustrated world, the landing page and the app interface.

Characters

We turned each vault into a dish.

Burger, pizza and brigadeiro: each vault in the app got a character with its own animation, and the brand’s mouth changes mood with every status.

In motion04

Thirteen dishes with eyes: watermelon, drumstick, pizza, donut, burger, hot dog, brigadeiro, broccoli, egg, ramen, onigiri, bao and sushi
The Munchies mouth in five moods, one for each status

The character menu, ready to grow with new vaults, and the brand’s mouth in five moods, one for each wallet status.

Illustration

We drew a whole world around the menu.

Posters, stories and social covers in the same thick line and colors as the app. Even the Munchies team became characters.

Posters08

Poster: burger, pizza and brigadeiro on a tentacle full of coins
Poster: a calm character in a room on fire, “This is fine”
Poster: a character floating on a purple tentacle
Poster: purple tentacle carrying coins and crypto
Poster: a monster with its mouth open swallowing a coin
Poster: the Munchies mouth sticking its tongue out
Poster: portrait of a purple character in glasses
Poster: three characters side by side

Stories04

Story “Join the family”, with dozens of characters
Story “Your money becomes art”
Story “Your peace in your custody”
Story “Your own style”

The team, in the brand’s line07

Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member
Illustrated portrait of a Munchies team member

App

We designed the app for people who have never opened a crypto wallet.

We did the UI/UX of the whole app: vaults become dishes, Pix comes in and out through three status screens, and every step of a transaction has its own color and character.

The main screen in motion: the dishes and the mouth react to the collateral status.

The vault menu and wallet screen, with Pix

Pix: deposit, withdrawal and failure03

Pix deposit confirmed, in green
Pix withdrawal confirmation, in yellow
Pix deposit canceled, in red
Transaction states: sign, processing, cancel, canceled and confirmed, each with its color and character

Every step of the transaction got its own color and character.

Withdrawal screen variations with the characters
App icons: menu, collateral, wallet and dishes

Site

We designed the landing page that serves the menu.

From the hero to the team, every section brings a dish or a character, on desktop and mobile.

The live site, browsed in real time: the mouth spits out the menu on load and swallows it back on hover.

Site screens06

Site hero: “Devour the tastiest DeFi meals”, with characters and coins coming out of the mouth
The “Uses and applications” section, with three illustrated cards
The “Step by step” section, in three illustrated steps
The “Menu” section, with the vaults as cards and the dishes
The menu continued, with two more vaults
The “About Munchies · Be your own bank” section, with the purple monster
The site hero on mobile
“Uses and applications” on mobile
“Step by step” on mobile
“Our menu” on mobile
Beta access screens, on mobile and desktop, with illustrations

The beta invite, on mobile and desktop.

A menu instead of a chart.

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